GINGER K. KELLER-FERGUSON, MBA
OWNER & FOUNDER
Ginger is the owner and founder of Keller-Ferguson & Associates, a technical writing consulting firm established in 2010 and located in Johnson City, Tennessee. Ginger holds a Bachelor of Arts degree in technical writing and a Master’s degree in business administration from East Tennessee State University.
Over the past decade, Ginger has helped secure over $30 million in local, state, and federal contracts for her employers and her consulting clients. Her employers and clients have included East Tennessee State University, Kingsport City Schools, Northeast State Community College, the Niswonger Foundation, MSM Data and Analytics, and many others.
Her current focus is leading the KFA team in helping small to mid-sized firms develop print and digital content, business proposals and presentations, and technical reports to grow their businesses.
CARLA B. LANDRETH, MBA
VICE PRESIDENT, CLIENT SOLUTIONS
Carla holds a Bachelor of Science degree in business administration from Appalachian State University and a Master’s degree in business administration from East Tennessee State University.
Higher Education has been Carla’s professional home for the past seven and a half years. Working in high profile offices throughout several universities, Carla’s written, verbal, and interpersonal communication skills are topnotch. Her greatest strength is keeping all stakeholders satisfied while getting the job done. Some of her former employers include Lander University, East Tennessee State University, and Mars Hill University. Her longest tenure was in the Provost’s office at East Tennessee State University. Carla provides hands-on leadership in client services and is eager to help your organization thrive.
CHELSEA SHOUN ADAMS, MBA
SENIOR EDITOR
Chelsea is a seasoned communicator who has been writing professionally for nearly 20 years. From professional communications for c-suite executives and state senators to email marketing campaigns for small business owners, Chelsea is well equipped to assist KFA’s clients. She has written for brands such as Blue Cross Blue Shield of Tennessee, Wellmont Health System, HomeAdvisor, Tidelands Health System, Travelocity and eBay.
Chelsea has a bachelor’s degree in mass communications from East Tennessee State University and a master’s of business administration from King University. She started her career at the Kingsport Times-News and worked for Holston Valley Medical Center, the Children’s Advocacy Center of Sullivan County and Life Care Center of Gray before starting her own writing consultant business in 2011 and joining the KFA team in 2018.
LAURA RICHARDSON, M.DIV.
GRANT WRITER/RESEARCHER, NONPROFIT SOLUTIONS
Laura holds a Bachelor of Arts degree in psychology from Elon University and a Master’s of Divinity degree from Covenant Theological Seminary. She pursued further training through the University of Cambridge examination programs to receive the Certificate in English Language Teaching to Adults.
Though a native of East Tennessee, Laura’s occupational and academic pursuits have taken her across the country and throughout the world. Since 2010, Laura has lived and worked in Japan teaching English to learners of all ages, from toddlers to retirees. Whether at home or abroad, Laura’s goal is to assist people of various life stages and backgrounds in achieving their goals and enriching their lives.